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Domino’s Pizza Canada debuts Mobile Application in iTunes® App Store for Regional Market Test in Southern Ontario, Canada
FOR IMMEDIATE RELEASE
Toronto (Canada) – July 23, 2010
Domino’s Pizza Canada and Cellflare Inc. today announced the release of the Domino’s Pizza mobile application for iPhone. Available to download free in the iTunes® App Store, users can locate their nearest store by GPS or address and receive Domino’s Pizza mobile app, exclusive daily coupons and flyers specific to their location. Turn by turn directions are available for pick up, or the locations direct phone number is supplied to enable customer ordering.
Each Domino’s Pizza mobile application download will receive exclusive offer of $4.00 off a large pizza as a thank you, when purchased at regular menu price. The offers are valid at participating Ontario locations only and not valid with any other offer. The Regional Market Test is in Southern Ontario, bounded by Mississauga, St. Catherines and Kitchener.
“Mobile is a rapidly growing segment of our business, one that we expect to grow for years to come,” says John Popkey National Director of Marketing for Canada. “A major growth agent for our company over the last year has been online ordering in the digital space. Our mobile ecommerce website will be released in Q4 with the help of our parent company in the U.S. this will increase conversion as our customers have been requesting this convenience with our launch of email coupon offers in Q4 of 2009.” Founded in 1960, Domino’s Pizza is the recognized world leader in pizza delivery operating a network of company-owned and franchise-owned stores in Canada, the United States and international markets. Domino’s Pizza’s Vision illustrates a company of exceptional people on a mission to be the best pizza delivery company in the world. Domino’s Pizza is currently celebrating the 25th Anniversary of it’s first International store in Winnipeg, Manitoba in Canada and the company, Domino’s Pizza of Canada, Ltd.
Cellflare Inc. the mobile application developer recently announced its ability to deliver custom Mobile application development including the latest in geo-locating features. The Domino’s Pizza mobile application is the first in a series of applications coming to market. The custom development includes the location based Mobile Proximity Marketing feature which will push opt-in content to a Custom App user when they are within a predesignated distance of a location. The content includes a coupon, voucher, menu or many other options. The Notification can include real time information from the location, which results in a more rewarding experience for the User. The upcoming release of the custom version of the Cellflare application also contains a GPS-enabled enhanced store locator to help drive sales and customer satisfaction. Utilizing these tools within the mobile experience will help with the goal of improving acquisition, conversion and retention rates.
The Domino’s Pizza app is a free Mobile Device Application. The application uses your mobile devices GPS system to locate you and show you the nearest Domino’s Pizza location. Available for Android, Palm and iPhone. Coming soon for Blackberry. Continue reading iPhone® App for Domino’s Pizza Canada Launched
Cellflare™ Mobile Proximity Marketing Feature to Service PPI Group Port Shopping Program with 500 retailers and 50 international brands spanning over 150 worldwide ports of call.
FOR IMMEDIATE RELEASE
Toronto (Canada) Fort Lauderdale, FL (USA) – June 15, 2010
PPI Group and Cellflare Inc. today announced that the Cellflare mobile application will be the exclusive mobile application servicing PPI Group’s highly successful onboard Port Shopping Program Worldwide. The program will launch in late August in time for the Fall Caribbean season.
PPI Group will utilize the Cellflare Mobile Proximity Marketing feature to push real time content to cruise guests in their ports of call. The Cellflare location based Mobile Proximity Marketing feature will push opt-in content to a Cellflare user when they are within a predesignated distance of a location. The content includes a coupon, voucher, menu or many other options. The Notification will include real time information from the Port of Call, which results in a more rewarding experience for the cruise guest.
“The relationship with Cellflare allows us to focus on helping our partners integrate delivery via mobile devices, while efficiently executing the advertising side of our revenue model. In the end, we think our partners and end users will benefit from the targeted, location-aware ads and information that Cellflare’s mobile application will serve” said Bill Panoff, President and CEO of Fort Lauderdale based PPI Group. PPI Group operates Port Shopping Programs for over 65 cruise ships worldwide. Ports of Call include Alaska; Caribbean; Bermuda, Canada; Mexico; South America; Europe; and Hawaii. PPI Group’s client roster includes a wide range of retailers from large, corporate multi-port clients to intimate boutique-style stores. The International Brand Program features well-established household names as well as new and emerging trendsetting clients.
Keith Tsao, Cellflare Managing Director stated “we believe mobile marketing is definitely the wave of the future. With the proliferation of smart phones, carrying around large port maps, shopping books, coupons and flyers along with your beach bag can be cumbersome. All the information on the Port of Call will be available on the mobile device, targeted when close to a recommended retailer, which in addition to convenience is a very Green Solution.”
Cellflare is a free Mobile Device Application. The Cellflare application uses your mobile devices GPS system to locate you and your contacts on the move in real time. Version 3.1+ is available now for the Blackberry, iPhone, Android and Palm featuring Friends on the Map and IM with Cellflare Messenger. Coming soon for Java/Symbian devices. Continue reading Cellflare™ Application To Be Used by PPI Group for Cruise Ship Port Shopping Programs
Cellflarenews.com Staff posted this in Social Media on July 23rd, 2010
By Audrey Peters

The Joie de Vivre Hotel company has 33 luxury hotels in California. With the economy hitting hard, such operations have seen their marketing budgets decimated. Social media has plugged that gap by providing an inexpensive way to drive sales and brand loyalty. The Joie de Vivre now has almost 10,000 followers on Twitter and over 5,000 Facebook fans. It uses these social media platforms to push special offers and coupons on Tuesday’s, for example a Twitter promotional code for $79 a room at the San Francisco Galleria Park Hotel, (one of the Groups hotels).
Since the program started late in 2009, the Joie de Vivre has booked over 1000 room nights through these deals. And now the hotel is extending coupons and promotions to restaurants nearby through select partners. Another great idea is the use of YouTube videos and competitions, which I discuss in my book, Social Media Marketing For Small Business (also on iPad at iBook store). Joie de Vivre ran a competition, The Road Trippin’ California Contest, asking people to submit videos to YouTube on why they love California. There were 270 videos and 3 winners received an all expense paid California road trip with stays at the group’s various hotels.
This is an example of how to create an inexpensive, engaging promotion that actually does increase sales and brand loyalty. Imagine how much this program would have cost using conventional marketing advertising techniques. It’s time to start getting creative and launch your own program whether you are a local trader or a larger operation. For a step-by-step guide click here. And then come back and tell us your story right here or email me. (Or if you’d like specific help with a program, email me at businessissuestoday@gmail.com).
Cellflarenews.com Staff posted this in iPhone on July 16th, 2010
To alleviate iPhone 4 antenna problems, Apple will give free bumper cases to everyone who bought or will buy the phone through September 30.
For people who already bought a bumper case, Apple will refund the cost. Users who are still unsatisfied can return the phone, with or without a case, for a full refund within 30 days. Apple CEO Steve Jobs made the announcement at a hastily-called press conference this morning.
An application form will go live on Apple’s website next week, where iPhone 4 owners will be able to choose a free bumper case from a variety of vendors.
Jobs stressed that the iPhone 4 reception issues are common among smartphones. On the iPhone 4, occur when the phone is held over its lower left-hand corner, blocking the external antenna. Nonetheless, Jobs said, he wants to keep customers happy, hence the free cases and full refund.
We’ll have more details on Apple’s iPhone 4 briefing shortly.
Cellflarenews.com Staff posted this in iPhone on July 16th, 2010
1 p.m. EST/10 a.m. PST Will Apple Recall The Device
In case you haven’t heard already, Apple will be announcing at 1 p.m. EST/10 a.m. PST its solution to its iPhone 4 antenna debacle. And Washington will be watching how the company handles its technical misstep and tries to correct the poor publicity it’s created.
Sen. Charles Schumer (D-N.Y.), sent a letter to Apple CEO Steve Jobs on Thursday asking for a clear explanation for what went wrong. He noted that the company’s description on why voice reception was glitchy differed from that of Consumer Reports magazine, which investigated why the phone dropped calls.
“Given the discrepancy between Consumer Reports’ explanation of the reception problem and the explanation provided by Apple in its July 2 letter to customers, I am concerned that the nearly two million purchasers of the iPhone 4 may not have complete information about the quality of the product they have purchased,” the lawmaker said in the letter, obtained by CNN. “The burden for consumers caused by this glitch, combined with the confusion over its cause and how it will be fixed, has the potential to undermine the many benefits of this innovative device.”
The Wall Street Journal and New York Times reported that Apple probably won’t recall the phone.
On Monday, Consumer Reports said careful testing has confirmed user reports that holding the phone over a particular spot drastically reduces the signal strength it receives. Covering the spot with duct tape or a case alleviates the problem.
Apple hasn’t commented on Consumer Reports’ finding yet. Company watchers are speculating that the company may give iPhone buyers its “Bumper” case, which normally costs $29.
The phone went on sale three weeks ago and outsold previous iPhone launches in its first three days, with 1.7 million units sold. Complaints about the signal strength soon followed. And my colleague Rob Pegoraro this morning recapped reports on what Apple did and didn’t know about its faulty antenna before launching the product. Rob will be covering the announcement.
From a regulatory perspective, the Federal Communcations Commission doesn’t have jurisdiction over device issues. The Federal Trade Commission, with its mandate to protect consumers, would have more interest in the issue, if complaints are filed that consumers were deceived when buying the device.
Like most Apple events, whatever the company has to say won’t be streamed live over video, but there will be plenty of live blogging in Cupertino, Calif.

For a free version of the application visit the Apple iTunes Store or go to http://www.cellflare.com.
Cellflarenews.com Staff posted this in App Stores on July 15th, 2010
The next phase of the app stores phenomenon is an open and dynamic marketplace where all elements of the ecosystem meet and generate new business.
By Jonas Wilhelmsson, Johan Olander, Patrik Sporre, Jonas Eliasson
The phenomenal success of the iTunes App Store has given rise to a marked new trend that has wireless network service providers and device manufacturers establishing their own app stores.
Apple has demonstrated the business potential of the app store domain and spearheaded a change in mobile user behavior. The next phase, following naturally from the app store phenomenon, is the emergence of an open and dynamic, many-to-many digital marketplace where
- network service providers and other players can set up stores;
- content and application providers can market and sell their digital assets;
- developers can gain access to internet, media and telecommunication enablers to create innovative applications, widgets and services.
The business model for the new digital marketplace encompasses device technology providers and developer communities, and fosters cooperation between network service providers. This is what Ericsson eStore is all about – enabling open business by offering not only the platform, technology and enablers but also brokering business transactions and managing payments.
The ongoing convergence of traditional industry verticals, such as telecommunications, media, advertising and the internet, is challenging business fundamentals. Wireless network service providers have been promoting more or less walled-garden propositions for many years. Some services have been successful but many have not.
At the center of all of this are the consumers, who as a group are willing to spend billions of dollars provided the service, pricing and timing are right.
Download the complete article

Cellflare now offers exciting custom app development including the latest in geo-locating features. Engage Cellflare Development to create your mobile brand identity. Our full service end to end solution offers your company a mobile presence in all the major “App” stores within 60 days.
Our Account Managers will analyze your needs and task our in house team to develop true scalable and customizable solutions. For more information go to http://www.cellflare.com.
Cellflarenews.com Staff posted this in Apps, iPhone on July 15th, 2010
Grand Marnier’s second iPhone App innovates in the area of cocktail gaming using iPhone’s capabilities to simulate cocktail creation and leverage social media
Becoming a Grand Mixologist is now at your fingertips with the new “Grand Mixology” Game, created by Grand Marnier. Master the levels while learning essential bartending skills like shaking, pouring, mixing and cocktail creation. Peruse a recipe library of 300 cocktails including step-by-step videos of Andy Seymour teaching you to make your favorite Grand Marnier drinks. This new app makes it easy to have fun while perfecting your mixology skills… and, since your score is linked to your Facebook account, you can also boast that you are the best bartender on the social media scene.
View the tutorial video here: http://www.youtube.com/watch?v=S7X1YEzz-ow.
So, where did the app come from? “Grand Marnier has a long story of endorsements and close relationships with the best mixologists in the US,” said Antoine Gervais, Business Director of Grand Marnier at Moet Hennessy USA. “So, it was a perfect fit to build this app around cocktail-making. We noticed that consumers are often intimidated by the craft of the cocktail and thought it would be interesting to offer them the opportunity to become mixologists. For that, a game is perfect! It’s fun, authentic, and vibrant; all values that are expressed through the La Vie Grand Marnier campaign.”
“We noticed that consumers are often intimidated by the craft of the cocktail and thought it would be interesting to offer them the opportunity to become mixologists. [The App is] fun, authentic, and vibrant – Antoine Gervais, Business Dir., Grand Marnier”
When there’s an app for, well, almost everything these days, it can be difficult to develop something new – even with such a strong vision. However, Grand Marnier’s app design agency, Lambesis, gladly accepted the challenge. “We capitalized on the enormous potential of Grand Marnier’s rich history with the arts and authentic French heritage,” said Lambesis’s President and Executive Creative Director, Chad Farmer. “This app presents a distinct and ownable mobile cocktailing experience that introduces a new generation to the world of La Vie Grand Marnier.”
With this in mind, Lambesis set out to create an innovative game with a cocktail focus and technologically-advanced sharing capabilities. They began by building 4 levels and over 10 cocktail challenges, where users create real-life cocktails in a digital world. Lambesis’s Interactive Creative Director, La Mer Walker, adds “The app leverages the latest sensor driven technologies introduced by the iPhone for a rich gaming experience that engages users with intuitive cocktailing gestures and a compelling narrative.” Then, high scores are shared on Grand Marnier’s Facebook page – which has almost 40,000 fans – giving users the opportunity to brag about their gaming achievements.
Users of the Grand Mixology app will not only enjoy the gaming experience, but they will actually learn a thing or two about mixology. Andy Seymour, Master Mixologist of aka wine geek agrees, “The cocktail is most definitely back. At aka wine geek, Steve Olson and I spend a lot of our time trying to sharing our love for great cocktails and making them accessible to as many people as possible. Grand Marnier has been a favorite of bartenders forever because it brings great quality, flavor and richness. With cocktails in the home becoming so popular again, people are looking for tips on how to mix it up like the pros at their favorite bars. The Grand Marnier Mixology app is a tremendous source of information for anyone who wants to make great cocktails at home.”
The Grand Mixology iPhone App is free and available to download today. Happy Gaming and good luck!

For a free version of the application visit the Apple iTunes Store or go to http://www.cellflare.com.
Cellflarenews.com Staff posted this in Carrier on July 15th, 2010
Industry association stresses urgent need for more spectrum and removal of policy disincentives to continued investment
The Canadian Wireless Telecommunications Association (CWTA) has announced the release of “Wireless Communications: A Strong Signal for a Stronger Canada”, the wireless industry’s input to the Government of Canada’s Digital Economy Strategy consultation. As the Government embarks on this critical process to define and refine those policy elements that will shape Canada’s Digital Economy Strategy for the next five to seven years, CWTA has provided numerous recommendations that are essential in continuing to deliver a world-class wireless ecosystem that provides an increasingly important technological backbone for all aspects of life in Canada.
Growing Demands Need to be Met
Globally, mobile data traffic increased 160% between December 2008 and December 2009, and will double every year between 2010 and 2014. Canadian networks are far from immune to these pressures, given the exponential increase in Canadians’ adoption and usage of advanced wireless devices in the next few years.
“To avoid network traffic jams that would otherwise compromise the economic and social benefits inherent in advanced wireless broadband networks, wireless carriers will be under constant pressure to increase the already heady pace of capital and spectrum investments,” said CWTA President & CEO Bernard Lord. “As a critical element of its Digital Economy Strategy, the Government must act immediately to make available additional spectrum to help alleviate the impending network data crunch.”
Among its key recommendations, CWTA stresses the urgent need for the Government to act expeditiously and immediately commence the much-anticipated licensing processes for the 700 MHz and 2500 MHz spectrum. In relation to the 700 MHz licensing process, CWTA would clearly be concerned with any delays to the DTV transition and is encouraged by comments made by CRTC officials that the DTV transition date will not change. In addition, CWTA states that the Government must take all necessary steps to identify 500 MHz of additional spectrum that should be made available for commercial wireless services.
Ovum: Canadian Wireless Carriers Pay the Highest Spectrum License Fees in the G7
In another key recommendation, CWTA says it is imperative that the Government look for ways to reduce and remove policy and regulatory disincentives to network investment. Wireless carriers in Canada, and ultimately their customers, have to absorb disproportionately high regulatory costs. These costs act as a drag on the amount of capital available for required network investment and innovation.
A new report by Ovum Consulting confirms that Canadian wireless carriers pay some of the highest Government spectrum licence fees in the world – by far the highest in the G7, and second only to Australia in the developed world. The complete Ovum international comparison of spectrum licence fees is available at: http://www.cwta.ca/CWTASite/english/pdf/Ovum_SpectrumFees.pdf
In 2010, Canadian carriers will pay nearly $130 million in spectrum licence fees. If the 2009 US fee model were applied in Canada, the industry would pay less than $4 million in licence fees. In this regard, CWTA notes that the recent “Plan for a Digital Canada”, issued by the Senate Committee on Transport and Communications, recommends that “Industry Canada, in establishing policies to allocate and price spectrum, consider pricing regimes in other countries, especially those in the United States.”
“Excessive and arbitrary fees, levies and other regulatory charges will only serve to redirect funding that could otherwise be spent on further network investment,” said Mr. Lord. “Canadian consumers already absorb some of the highest Government spectrum licence fees in the world. And these fees are on top of the hundreds of millions of dollars that wireless carriers expect to pay in other regulatory fees and charges between 2010 and 2012, and on top of the billions they will need to raise to participate in upcoming spectrum auctions over the next 12 to 24 months.”
Wireless Communications Make Canada Stronger
The wireless industry in Canada makes an undeniable contribution to the economy and social fabric of Canada. The industry delivers an economic benefit of some $39 billion annually, creates nearly 300,000 high-value jobs, and contributes numerous national social programs to enhance civic participation and public safety in communities across the country.
“The growth of the industry since its launch 25 years ago has prompted a communications revolution that impacts all Canadians,” said Mr. Lord. “In a country as vast as Canada, any technology that brings us closer makes us stronger. This has never been truer than today, when Canada boasts some of the most advanced wireless networks in the world, including more of the fastest HSPA+ networks than any other country in the G8.”

Cellflare now offers exciting custom app development including the latest in geo-locating features. Engage Cellflare Development to create your mobile brand identity. Our full service end to end solution offers your company a mobile presence in all the major “App” stores within 60 days.
Our Account Managers will analyze your needs and task our in house team to develop true scalable and customizable solutions. For more information go to http://www.cellflare.com.
Cellflarenews.com Staff posted this in Carrier on July 15th, 2010
Ericsson to overlay existing CDMA network with HSPA+ technology
Ericsson today announced that it will overlay TBayTel’s existing CDMA mobile network with HSPA+ technology. With data rates of up to 21 Mbps, HSPA+ will provide improved mobile broadband experience to TBayTel’s diverse customer base in Northern Ontario.
The deal, the first of its kind between Ericsson and Thunder Bay-based TBayTel, builds on a strategic business relationship announced in March between Rogers and TBayTel to extend HSPA services across Northern Ontario.
- New system will significantly improve mobile users’ broadband
experience
“TBayTel remains focused on providing Northern Ontario residents with advanced telecom solutions in an increasingly competitive and demanding marketplace. Our unique ability to forge a critical national link with our new HSPA network has led to new strategic relationships,” said Don Campbell, President & CEO TBayTel. “Now Northern Ontario customers will have expanded wireless coverage with enhanced mobility features throughout the region.”
As the leading telecommunications solutions provider in Northern Ontario, TBayTel will be able to offer its customers competitive mobile broadband access speeds from just west of Sault Ste. Marie to the Manitoba border, enabling the increasingly diverse economy of Northern Ontario.
“HSPA+ technology will give TBayTel’s business and residential customers, some of whom work and live in the more sparsely populated areas of the province, high speed internet access wherever they are,” said Mark Henderson, president and CEO of Ericsson Canada. “From a business perspective, overlaying existing CDMA network infrastructure with HSPA technology is a cost effective way to offer customers the most advanced wireless technology on the market today.”
Ericsson will supply TBayTel with a complete mobile broadband overlay infrastructure (both hardware and software); including radio access network technology, mobile switching solutions, a mobile packet backbone, network management systems and professional services.
- TBayTel coverage extends to communities and major highway corridors
covering an area close to 300,000 square kilometers
Ericsson is the world’s leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 2 billion subscribers and has the leading position in managed services. The company’s portfolio comprises mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices.
Ericsson is advancing its vision of being the “prime driver in an all-communicating world” through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 80,000 employees generated revenue of SEK 206.5 billion (USD 27.1 billion) in 2009. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX NASDAQ, Stockholm and NASDAQ New York.
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