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XATA Turnpike’s RouteTracker Solution Now Available For Verizon Wireless Enterprise Customers

Fleet Performance Management Tool Offered with Simplified Billing

Verizon Wireless and XATA Turnpike, a division of XATA Corporation (NASDAQ: XATA), today announced the availability of XATA Turnpike’s RouteTracker fleet performance management solution to Verizon Wireless enterprise customers. Customers can streamline business processes with simplified billing as XATA Turnpike subscription fees are added directly to their Verizon [...]

Facebook Goes Geolocation

By Audrey Peters

Facebook has released a new feature called  ”Places”, which allows you to directly “check in” at any location, without the use of a third-party App to do so.  It basically allows you to broadcast your location to friends in your network.  Retail marketers clearly will love the ability to know [...]

Have I Got A Deal For YOU: The Rise Of Personalized Shopping

Wilson Kerr (@WLLK) is a former Tele Atlas exec who started Boston-based Location Based Strategy, LLC in 2007 and is helping his clients harness the power of Mobile Proof Of Presence. Contact him today to learn more.

The promise of location-based mobile advertising has been painfully slow to materialize. It seems the last five years have [...]

McDonald’s Serves Up A Mobile Value Meal That Covers All The Bases, Finally

Wilson Kerr (@WLLK) is the Founder of Boston-based LBS consulting firm Location Based Strategy, LLC and helps brands understand location-based forces that drive changes in human interaction and communication. He can be reached at Wilson@LBStrategy.com.

As a LBS consultant seeking to fortify my position as a thought leader in the area of checkins and Mobile [...]

MPM2010 (Mobile Proximity Marketing 2010)

August 27th, 2010 at TechColumbus Hosted By LAMARCOMM, LLC

LAMARCOMM, LLC – is hosting MPM2010 (Mobile Proximity Marketing 2010) along with their co-host Columbusblack.com. This event shall reveal the exciting mobile marketing application that retailers can take advantage of and have a custom designed mobile proximity application. The mobile proximity marketing application which is powered by [...]

Top 3 Location Based Mobile Apps

A new study by Harris Interactive shows that the younger demographic are more interested in receiving mobile offers on their smartphone. In fact 42 percent of users between the ages of 18 and 34 express some level of interest in mobile offers. Among this group the most popular categories are:
- 68 percent say they would [...]

Location-Enabled Devices to Exceed Half a Billion in 2012

International strategy consultancy PTOLEMUS Consulting Group has published its first European Location Study 2010 to highlight the grounds for the industry’s phenomenal growth. The 230-page reference document covers all positioning technologies as well as the devices and markets affected by them. Half of the study is available for free

International strategy [...]

One Million Singles Seeking Location Based Love on SKOUT

Revolutionary dating app reaches 1 millionth member and breaks into profitability.

Super sexy dating app SKOUT has officially become the #1 way for singles to meet up this summer. The first dating app for the iPhone has just reached its one millionth member and broke into profitability. According to SKOUT’s Founder 29 year [...]

Mobile Marketing Alerts Drives 1/3 of Recipients Into Stores, 27 Percent To Make Purchases According to New Survey by Placecast

Survey concludes women ages 18-34 are one of the fastest growing interest segments and that texting beats apps when it comes to valued mobile services.

According to a May 2010 online survey conducted by Harris Interactive® and commissioned by Placecast, consumer receptivity to opt-in mobile marketing is growing as is intent to visit stores. One-third of Americans [...]

Business & Technology –

Is Rural Business Ready For Location Based Applications?

By Charles Taggart

I have been reading and hearing a lot about location based applications, namely Foursquare and Gowalla. I was even asked recently on Twitter which I felt was going to be the winner for their user base. Foursquare seems to aim most to locations within [...]