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Business 3.0 Next-Generation Strategies and Tactics

By Richard Bergér

The purpose of this column is to help you grow your business successfully during these turbulent economic times. Using technology-based solutions for marketing, business and economic development this column will provide insight and perspective for readers. It will explore cost-effective (and sometimes no-cost) strategies [...]

Mobile Advertising – The New Frontier of Marketing

By James Burchill

Many marketing experts agree the future of marketing, especially local and regionally-based marketing, will be on the mobile Web. Now that phones outnumber computers accessing the Internet and WWW, they are the new frontier of advertising.

The mobile market is growing very quickly and many companies are already taking advantage of the onslaught of mobile [...]

Domino’s Pizza exec: Mobile commerce growing at astounding rate

By Dan Butcher

Domino’s Pizza is driving traffic to its newly optimized mobile Web site with mobile advertising and seeing a surge in revenue from its mobile commerce platform.

While the pizza franchise continues to invest heavily in traditional media, it has seen significant growth from its mobile initiatives and plans to increase its investment in the mobile [...]

Dutch developer strikes it rich with Vuvuzela 2010 app

Making ‘tens of thousands of dollars a week’ through AdMob ads

by Stuart Dredge

It’s fair to say there are plenty of vuvuzela haters out there. Dutch developer Moblio.nl certainly isn’t one of them though.

The company is currently making tens of thousands of dollars a week from its Vuvuzela 2010 app for [...]

Online Ad Spend Bouncing Back After Tough Year

eMarketer estimates that US online advertising spending will reach $25.1 billion in 2010, representing 10.8% growth over last year. Relatively healthy economic gains, along with the ongoing shift of marketing dollars from traditional to digital media, have contributed to the double-digit increase.

“Still, economic blue skies are not seen everywhere in the [...]

Machines talk together and transform business operations with Sprint's M2M wireless mobility solutions

Device-to-device wireless connectivity enables innovative ways for companies to boost productivity and efficiencies – all while conserving valuable business capital.

M2M enables people to stay safe, healthy or enjoy a commute or football [...]

MyScreen Mobile launches new interactive mobile advertising technology in Argentina with Claro

Mobile phone users in Argentina can now sign up to receive rewards from Claro and advertisements from major brand advertisers

MyScreen Mobile, Inc. (MyScreen) (Pink Sheets: MYSL) (Frankfurt: WICI) today announced the launch of its new interactive mobile advertising technology in Argentina with Claro. MyScreen’s first-of-a-kind patent-pending advertising platform delivers [...]

Mobile Advertising For Beginners

By Steven Schlagel

Unless you really read no business magazines or watch no news, you are probably aware of the impact that cell phone use is making on advertising. Mobile advertising and marketing are the newest avenues of reaching your customers. 5 billion people own cell phones and this year about 1 billion [...]

Apple to Debut iAds on July 1

Over $60 Million in 2010 Commitments from Leading Global Brands

Apple® announced it will debut its iAd mobile advertising network on July 1 on iPhone® and iPod touch® devices running its iOS 4 software platform. iAds combine the emotion of TV advertising with the interactivity of Internet advertising, giving advertisers a dynamic and [...]

Geolocation Targeted Mobile Marketing Campaigns

By Audrey Peters
Mobile marketing is probably the most exciting and yet under utilized marketing tool for business today. A recent Omniture study shows that 78 percent of companies surveyed are not using mobile marketing. Of the 22 percent in the study who are using mobile marketing, here is the breakdown:
- 63.4% [...]